Welcome to the Key Report

The Key Report is the thinking person’s critical weekly review and analysis of the wine Industry in Australia and its key overseas markets.

Published weekly on-line, The Key Report is a comprehensive roundup of what’s happening where, when, why and by whom, including a wide-ranging record of local and overseas public company financial results as they are announced.

The Key Report is written by a team of experienced wine industry professionals, headed by Tony Keys, whose 30 years experience in the wine industry includes stints with AWEC (Australian Wine Export Council) and AWB (Australian Wine Bureau) in London.

The Key Report is a forum for everyone who drinks, distributes, retails, exports or studies wine, and who grows, makes, markets wine or supplies to the wine industry. We offer you a place to speak out about the issues that are important to you.

The Key Report is not a sycophantic collection of meaningless words, but a sharp, critical, independent evaluation of the Australian wine industry and its increasing role in the world of wine. We are not afraid to offer our views as we strive to uncover the truth.

For an interesting, comprehensive and thought provoking weekly summary of the news and opinions of those involved in wine, click here to subscribe.